Coalition offering discounts on safe rides during holidays

Kentucky’s beverage alcohol business is pitching in to ensure individuals get house safely from vacation outings.

The coalition, led by the Kentucky Distillers’ Affiliation, says it’s providing $20 off protected rides.

The low cost is out there by getting into the code SAFERIDEKY17 within the Lyft or CityScoot cellular purposes. The promotion begins Friday and continues till Jan. 1 wherever these corporations’ providers can be found, whereas provides final.

The marketing campaign — referred to as “This one’s on us” — shall be promoted to grownup shoppers on-line and in bars, liquor shops and different locations the place alcohol is bought.

KDA says it launched the marketing campaign as a part of its elevated dedication to finish impaired driving. The coalition additionally consists of the Kentucky Guild of Brewers, Wine and Spirits Wholesalers of Kentucky and Sensible Begin Inc.

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