Kentucky’s beverage alcohol business is pitching in to ensure individuals get house safely from vacation outings.
The coalition, led by the Kentucky Distillers’ Affiliation, says it’s providing $20 off protected rides.
The low cost is out there by getting into the code SAFERIDEKY17 within the Lyft or CityScoot cellular purposes. The promotion begins Friday and continues till Jan. 1 wherever these corporations’ providers can be found, whereas provides final.
The marketing campaign — referred to as “This one’s on us” — shall be promoted to grownup shoppers on-line and in bars, liquor shops and different locations the place alcohol is bought.
KDA says it launched the marketing campaign as a part of its elevated dedication to finish impaired driving. The coalition additionally consists of the Kentucky Guild of Brewers, Wine and Spirits Wholesalers of Kentucky and Sensible Begin Inc.