Taco Bell to test vegetarian and vegan menu items

Taco Bell’s vegan crunchwrap supreme.

Taco Bell needs to assist vegans and vegetarians eat at Taco Bell.

The chain stated on Thursday that it’ll check out a vegetarian menu board in some eating places in coming months. Taco Bell will unveil limited-time vegetarian and vegan gadgets as part of the check. It can additionally spotlight the restaurant’s current vegetarian options, including tacos, tostadas burritos and crunchwraps.

Placing all the meat-free gadgets on one menu should make it simpler for vegetarians to see their options, Taco Bell defined.

Taco Bell already helps vegetarian and vegan clients keep away from animal products. A “Make it Meatless” function on the taco chain’s app and web site exhibits individuals how you can customize their orders to exclude meat or dairy. And since 2015, Taco Bell has been providing choices which might be licensed vegetarian by the American Vegetarian Association. This is the primary time that the corporate may have the vegetarian menu highlighted in shops.

“We’ve all the time been a protected haven for vegetarians because we already have so many options,” stated Elizabeth Matthews, Taco Bell’s chief meals Innovation officer. “Many people just don’t comprehend it.”

By highlighting lighter offerings, quick-service and quick casual restaurants may also help make certain they don’t lose individuals vowing to stick to a more healthy food regimen within the first few months of the yr, stated Morningstar analyst R.J. Hottovy. It may be a option to discover out if clients are in search of extra plant-based mostly choices, he stated.

Other corporations try to capitalize on weight-reduction plan-based mostly resolutions, Hottovy famous. Chipotle (CMG) just lately launched “way of life bowls,” a new collection of meals that match into paleo, ketogenic and Whole30 diets.

Matthews stated that the move represents Taco Bell’s dedication to spotlight it’s vegan and vegetarian choices. “It’s sort of fun” to make the announcement initially of the yr, stated Matthews. But “we don’t view it as a resolution,” she stated.

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